Wednesday, August 6, 2014

Free and Fresh E-Mail Marketing

However, if you're still coming up short, you'll need to roll up your sleeves. This is when I break out my super sleuth hat and get creative with Google search operators. In majority of cases, Google information retrieval yields more results than a company's internal search. If you're not familiar with search operators, read this.
So what you'll do now is search Google, using the Google Search Operator Query "site:companywebsite.com" as your root and sprinkle in modifiers, like so:
  • site:companywebsite.com + [name] + email
  • site:companywebsite.com + [name] + contact

Pretty much every organization has a unique, yet uniform company email addresses structure, which you can leverage in your search efforts, using advanced search operators. For example, at WordStream our email structure is “first initial + lastname@wordstream.com." But since each company has their own format, you'll need to play around with a host of possible email address structures using the root search operator.
Note: Use the standard format here "@," I'm using [at] so as not to active hyperlinks.
  • site:companywebsite.com + ken.lyons [at] companyname.com
  • site:companywebsite.com + kenlyons [at] companyname.com
  • site:companywebsite.com + klyons [at] companyname.com
  • site:companywebsite.com + ken [at] companyname.com
  • site:companywebsite.com + ken_lyons [at] companyname.com

Another avenue you can explore for personal information are social media profiles. I've had the most success with social sites like Twitter and Naymz. And chances are that employing the original basic queries that I mentioned above will display if this person has a social networking profile at either of these websites.
  • [name] + Twitter
  • [name] + Naymz
Very often, my Web sleuthing reveals a personal website that I didn't know existed. Also, people include their personal websites or their blogs on their Twitter, LinkedIn or Naymz profiles. This provides you a whole new channel to explore to find contact info for them. If you do find a personal site or blog, there's often have a contact page or even their email address listed right on the site somewhere. Even still, I prefer a direct line to that person. So if you've explored the site and come up short, navigate back out to Google and run some advanced search operators.
  • site:personalblog.com + [name] + email
  • site:personalblog.com + [name] + contact
  • site:personalblog.com + ken.lyons [at] personalblog.com
  • site:personalblog.com + kenlyons [at] personalblog.com
  • site:personalblog.com + klyons [at] personalblog.com
  • site:personalblog.com + ken [at] personalblog.com
  • site:personalblog.com + ken_lyons [at] personalblog.com


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